In brief, Intel says the survey, "exposed the deepening love affair between travelers andtheir Ultrabook devices (read more about these sleek new, travel-friendly PCshere), laptops and tablets." The company says it all adds up to the fact that most Americans now feel an emotional bond withthese mobile devices and want easy, safe access to this technology while vacationing. Here's their report.
Almost half (44 percent) of U.S.travelers admitted feeling anxious traveling without their mobile computingdevice, and 87 percent of young adults (18-29 years old) feel happier whentraveling with their devices. Survey respondents also ranked losing thesemobile computing devices when traveling as more stressful than losing theirwedding ring (77 percent vs. 55 percent).
Travelers' co-habitation with theirdevices has become so pervasive that they admit they will go to great lengthsto keep connected. According to the Intel survey, almost half of all travelers(46 percent) and 63 percent of young travelers admit compromising theirpersonal comfort and hygiene in pursuit of a power source to keep their devicecharged.
This includes going out of their wayto find an available power outlet, choosing a restaurant or coffee house basedon outlet availability, searching public bathrooms or compromising comfort andhygiene to sit on the floor near an outlet. Sixty-four percent of surveyrespondents admitted to sacrificing their personal appearance – giving up hairdryers or styling tools, toiletries, sunscreen, workout clothes and even shoes– in favor of making space in their luggage for their beloved device.
"With summer travel now in fullswing, we find that many people have a few common must-have items on their trippacking lists – Ultrabook, tablet and laptop. The bond between travelers andtheir tech devices has strengthened greatly over the past few years with theexplosion of instant information, entertainment and services convenientlyavailable on the Web," said Mike Fard, Intel Ambassador. "Gone arethe days of travel as simple escape of 'daily life' as more people seek toenhance and share vacation experiences in real-time and use technology to trulymake travel more fun and more memorable."
Tech Travel Syndromes: Key SurveyFindings by Category
We all know from our own familytravels that today's traveler has increased expectations. Know anyone who doesn’tview each connected minute as invaluable, desiring to create, consume and sharesafely with a mobile device that is easy on the eye, and the back, with styleand design paired with performance and long battery life? Intel didn’t needthis survey to begin work on computing devices that would answer those needs,but we do find their survey very helpful, nonetheless. In detail:
Tech Turbulence – Mom Alert!
- Female travelers admit greater travel anxiety than men, being significantly more likely than male travelers to report losing their mobile computing device as very stressful (82 percent vs. 73 percent).
- Three-quarters of all travelers surveyed bring their mobile computing device to stay connected to friends and family (75 percent), bucking the idea that dependence on technology detracts from time with family and friends.
- Sixty-three percent of young travelers admitted going out of their way to secure power for their device including compromising their comfort and hygiene by sitting on the floor (37 percent), searching public bathrooms (15 percent) or choosing a restaurant or coffee house based on outlet availability (33 percent).
- Seventy-five percent of young travelers and 62 percent of all survey respondents are willing to pay more for a mobile computing device with longer battery life for when they travel.
- Despite our tech addictions, 52 percent of all travelers are annoyed by the physical burdens traveling with technology brings, including heavy mobile devices, power cords and battery packs, and pulling their device out of their bag to go through the airline security check.
- Forty-six percent of travelers say their biggest pet peeves about traveling with technology relates to device security, including worrying the device may be lost or stolen and someone glancing at their screen. This concern rises to 62 percent among young adult travelers.
- Despite this reported paranoia, around one-quarter of travelers (26 percent) fail to take basic security precautions and admit to security risks including entering credit card details in public, using unsecured Wi-Fi networks, viewing sensitive documents on their device and even leaving their device unattended.
- "Peeping-techs" are among travelers' top pet peeves. Half of American travelers (49 percent) admit getting annoyed when the behaviors of others compromise their traveling comfort and security, including screen glancing and viewing inappropriate content, with more than 29 percent of all travelers claiming they've caught fellow travelers peeping at their screens.
- Despite "peeping-techs" topping the list of travel peeves, more than half (51 percent) of young adults admit to peeping at someone else's screen while 33 percent of travelers admitted being a "peeping-tech."
- Thirty percent of all travelers do not think they need to power off their devices when they fly.
- Thirteen percent of young travelers admit to "hogging" an available power source.
- Men readily admit to flaunting aviation rules in pursuit of connectivity and ignoring requests to power down their devices, with more than one in 10 admitting they have ignored instructions to power off their mobile computing device when flying (13 percent) and personally have been asked by a flight attendant to power off their mobile computing device because they ignored the initial directions (11 percent).
- Six in 10 of respondents (64 percent) reported they consider their mobile computing device a personal style accessory.
- One-fifth of respondents (21 percent) admitted experiencing device envy with significantly more women than men, 34 percent vs. 22 percent, believing other mobile computing devices looked "cooler" than their own.
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